Denstu International has released a new report predicting increased dependence on technology, new concepts of identity, demand for real experiences, and a rise in consumer rating as consumer priorities over the next 10 years.
Dentsu’s Consumer Vision 2030: The Age of Inclusive Intelligence, which draws on in-depth interviews with futurists, academics, authors, and experts, together with multiple proprietary consumer surveys from more than 20 countries, shows how consumer behavior is transforming with the pandemic and beyond.
“Dentsu’s study gives us a glimpse into how the consumer landscape will evolve and, in turn, how brands can seamlessly build loyalty,” said dentsu Philippines CEO JC Catibog.
“These trends are not just focused on brand survival, but equip brands with long-term vision as they navigate the next 10 years.”
Every Brand is a Health Brand: Securing long-term health will be the top priority of consumers in every purchase decision in the next decade.
Tech Togetherness: Immersive virtual technology will transform how people interact with each other, making online communication feel just as real as in-person.
Virtual Sets the Standard: The community quarantine is fueling an appetite for eSports and virtual gaming even further.
Rise of the Titan Brands: Online retailers will increase in size and scope, while consumers depend on them for all their lifestyle needs.
Acclimatise Now: The growing concern of consumers on the environmental impact of brands and their response to climate change.
Kaleido-dentity: Consumer belief that advertisements and the media still do not accurately represent reality in terms of diversity and identity.
5-star citizens: In about 10 years, it will be standard practice for brands and governments to rate their consumers and citizens. Companies will increasingly use a reward and punishment system, based on their consumers’ behavior, to determine access to transportation, accommodation, and the quality of goods they can buy. At the same time, these ratings may determine how citizens can access exclusive and public services.
Human Dividend: Consumers will put a premium on human interaction. Growing demand for “real” experiences may translate to more people taking active breaks away from technology in the next five to 10 years.
The report brought distinct perspectives and third-party insights on how brands can respond to these trends in the coming years.
Bea Evardone: Chief Operating Officer of Republiq Group of Companies.
Ralph Aligada: Vice President of Gariath Concepts.
Dr. Beverly Ho: Director for Health Promotion of the Department of Health.
Ash Presto: Instructor, and sociologist from the University of the Philippines.
For more information on dentsu’s business transformation and services, visit www.dentsu.com.
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