New Campaign Against Breast Cancer Calls on the World to ‘Support Your Sisters’

Client

Lindex

Agency

Lindex Inhouse

Whether it’s a friend, a mum, a sister, or maybe even yourself, breast cancer’s impact is felt across the world.

To raise public awareness about this troubling problem, fashion brand, Lindex, has launched a new campaign called “Support Your Sisters.”

The creative drive behind the campaign is a series of films called “Real Talk”, which allows women who have been diagnosed with breast cancer to tell their stories.


 

As Lindex puts it quite well saying: “Because they deserve to be heard and we deserve to hear their stories.”


 

To learn more visit: www.lindex.com/uk/pink


Credits

Client: Lindex
Agency: Lindex Inhouse
Production Naive
DOP: Malin Gutke, XO
Photo: Lindex Inhouse
Music production: Freja Drakenberg

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