Netflix Says that Ads on the Platform Could Arrive by the End of This Year, Reports NYT

According to a report in the New York Times, Netflix could introduce a lower-priced ad-supported subscription plan by the end of this year.

According to the report, Netflix executives said their goal was to introduce the ad tier in the final three months of the year, said two people who anonymously spoke with the Times.

Citing an internal note to its employees, the report added that Netflix plans to start cracking down on password sharing among its subscriber base around the same time.

 
 

This comes as the streaming giant last month posted its first loss of subscribers in more than a decade while announcing that there could be more losses ahead as the competition continues to blossom. This marks a shift in from the boom the company experience during the pandemic.

During a conference call last month, Netflix co-CEO Reed Hastings said that adding a lower-priced option with advertising on the platform “makes a lot of sense.”

“Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription. But as much as I am a fan of that, I am a bigger fan of consumer choice and allowing consumers who would like to have a lower price and are advertising tolerant to get what they want makes a lot of sense.”

 
 
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