Netflix Opens Barbershop With Free Ryan Gosling Goatee or Chris Evans Mustache to Promote ‘The Gray Man’

To promote its new thriller, The Gray Man, starring Ryan Gosling and Chris Evans, Netflix has opened the Good Guy Goatee/Bad Bro Mo Barber Shop in Australia.

Located in Melbourne—for this weekend only—the shop lets visitors choose a side by getting the Good Guy Goatees or Bad Bro Mos – the rugged goatee of good guy Ryan Gosling or the trash ‘stache of bad guy Chris Evans.

Barbershop patrons will be transported into the action-packed world of The Gray Man with some unexpected surprises and stunts in store. According to Netflix even if you don’t go for the cut, “Just come on in and immerse yourself in The Gray Man experience.”


No facial hair? No problem. You can take a seat in the barber chair and get a ‘stunt’ goatee or ‘stache.


Earlier this month, Netflix offered the chance to buy a mustache like Chris Evans’ character Lloyd Hansen in the film – dubbed “Lloyds Trash ‘Stache – “For those who want to get in touch with their inner psycho.”

“We’re currently making more, as fast as I can grow them,” Evans told fans on Instagram after the ’stache initially sold out.

The Russo Brothers posted a funny tweet asking if they smelled like Chris Evans.

Image via Netflix

The Good Guy Goatee/Bad Bro Mo Barber Shop is exclusive to Melbourne and free for a limited time only. Walk-ins are welcome, and bookings available via


Agency Special Australia
CCOs: Tom Martin & Julian Schreiber
Creative Directors: Adam Ferrie & Peter Cvetkovski
General Manager: Lily Waters
Business Directors: Priya Addams Williams, Meri Stewart
Business Manager: Benjamin Deville
Head of Strategy: Bec Stambanis
Strategist: Jack Gilbert
Head of Production: Sevda Cemo
Integrated Producer: Glen McLeod
Digital Producer: James Simmons
Social Lead: Sarah McKie
Designers: Maggie Webster, Bella Plush

Production Company: Scoundrel
Director: James Dive
Cinematographer: Nicolas Podesta
Executive Producer: Adrian Shapiro
Producer: Matt Roberts
Editor: Nicolas Podesta

Sound Studio: Rumble

Photographer: Carmen Zammit

Media Company: Wavemaker
PR Agency: Pulse
Social Agency: Snack Drawer

Netflix AU/NZ
Tony Broderick, Director of Marketing
Lisa Kappel, Brand & Title Marketing Manager
Melanie Mahoney, Head of Editorial & Publishing
Daphne Ng, Marketing Creative Producer
Nathan Burman, PR Director