Nestle Indonesia Awards Media Mandate to Dentsu

Nestle Indonesia has awarded its media mandate to Dentsu International Indonesia. The agency will be tasked with handling e-commerce, social, SEO, programmatic, and performance for all of Nestle’s brands in Indonesia.

With the extended mandate, Dentsu Indonesia has rolled out a dedicated dentsu-Nestlé team.

“We believe the future of advertising lies in laser-focused insights, powered by data & technology and fuelled with creativity, all integrated in practice. We are extremely proud of the work we do for Nestlé and are deeply committed to strengthening our partnership moving forward,” said Maya Watono CEO of dentsu International Indonesia.


The appointment starts this month and runs through December 2023. It follows a pitch that was held earlier this year.

“We are excited to welcome dentsu as our media partner for Nestlé Indonesia. With our integrated communications planning, we are confident in accelerating our media ambition to deliver strong business results in this ever-changing and accelerating world of media,” added Guy Kellaway Communication Director of Nestlé Indonesia.