Nestlé has moved its media account for Singapore and Malaysia from Mindshare to Zenith and Publicis One. Prior to the review, which was announced earlier this year, Mindshare held the account for around two decades
“This follows a competitive pitch process after Nestle called for a media review in efforts to align its strategy, planning and buying with the evolving industry landscape,” said a Nestle spokesperson.
“We look forward to partnering with an iconic brand with products that are essential in our everyday consumer’s life, and helping to drive strong media value and grow their business,” said Helen Lee, managing director, Zenith Singapore.
Nestle has had a presence in the region will popular brands such as Milo, Nescafe and Maggi.
“We look forward to partnering with an iconic brand with products that are essential in our everyday consumer’s life, and helping to drive strong media value and grow their business,” said Helen Lee, the managing director of Zenith Singapore.
Zenith also holds media accounts for Nestlé in Vietnam and the Philippines.
