Hasbro Australia has launched a campaign for its range of Nerf Junior Blasters designed for younger children 6+, so they can join in on playing with Nerf, too.
The ‘Proudly Made for Juniors’ campaign was created by Rasic and Partners and includes a launch film, directed by Lester Jones, centered around the contrast of mum relaxing to a favorite record and a good book while kids go at it in the yard with Nerf.
“We’re thrilled to be working with the Hasbro team on the iconic NERF brand,” said Dejan Rasic, Creative Partner at Rasic and Partners. “It’s been great to see this campaign come to life, though a simple and observational idea that highlights the product benefits for both parents/guardians and kids.”
The campaign launches in cinema, POS, and digital/social channels this month. Check it out:
Creative agency: Rasic and Partners
Media agency: EssenceMediaCom
Creative Directors: Dejan Rasic and Vanessa Zuppicich Creative: Dejan Rasic, Kristine Toms, Vanessa Zuppicich Director: Lester Jones
Producer: Mark Risso-Gill
Director of Photography: Peter Eastgate
Editor: Mr Fox
Sound studio: Heckler Sound
Sound Designer: Dave Robertson
Colour grading: Ben Eagleton/BE Colour Post-production: White Chocolate
Photographer: Lester Jones
Stills retouching: EADIE Retouching