Neil Young, whose 1988 song “This Note’s For You,” said “Ain’t singin’ for Pepsi, ain’t singin’ for Coke/ I don’t sing for nobody/ Makes me look like a joke.,” might not be happy with an NFL-sponsored cover of “Old Man” sung by Beck.
Beck’s cover of the classic song was shown over the weekend during the NFL Sunday Night Football game as part of a promotional campaign by the league.
Shortly after, Young, who recently sold half of his catalog, posted a photo from his anti-sponsorship “This Note’s for You” video.
First, here is Beck singling the classic song via the NFL post on YouTube:
Regardless of feelings about the use of the song, Beck does do a nice job of covering it in our opinion.
And Mr. Young’s subtle response:
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Might not be much else that the iconic singer can do about the ad. In 2021, the singer-songwriter sold half of his catalog to Hipgnosis – which includes the copyright for approximately 1,180 songs, according to Pitchfork, which added that while the terms and content of the sale are undisclosed, Young may have lost the right to stop sponsorship deals for songs like “Old Man.”
Of note is the line “24 and there’s so much more” in the song – considering that both Tom Brady and Patrick Mahomes won Super Bowls when they were 24 years old, according to a press release yesterday.
The cover came a day after the NFL announced Rihanna as the halftime performer for the 2023 Super Bowl as part of their new partnership with Apple Music who will sponsor the show after Pepsi did it for the past decade.