The National Basketball Association (NBA) has appointed independent brand and digital agency, Archibald Williams to lead its account across the APAC region. According to the agency, basketball is one of the fastest-growing sports in Australia.
Effective immediately, AW will work across digital, activation, and fan engagement comms to encourage people to watch, wear and play the game.
With a history of some of Australia’s most effective sports marketing for the NRL, A-Leagues, and, more recently the Brisbane Broncos, AW will use its brand and customer expertise to not only fan the flames of the die-hard fans but recruit new ones too, it said. Their remit is across all digital, activation, and ATL comms.
Co-founder Bram Williams said: “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodians of this brand in the region is a true honour.”
This caps off a big year for Archibald Williams after winning work on Luna Park, Breville, The University of Sydney, and the Brisbane Broncos while also expanding is project work for News Corp and Mastercard.