Meridian Energy has launched a new campaign pitching its electric vehicle charging network, Zero. Starting with a commitment of placing 250 chargers around the country, Zero aims to be one of New Zealand’s most accessible charging networks.
Created by The Monkeys Aotearoa, part of Accenture Song, the new campaign features the character “Nature” on a mission to offer a helping hand to an EV owner’s worst nightmare: stranded with nowhere to charge.
Directed by Eight’s Jamie Lawrence, the campaign film showcases Nature’s humor while pledging Meridian’s commitment to making a difference for EV drivers and ultimately, Aotearoa.
The campaign is set to run across broadcast television and online. There will be supporting campaigns for Zero and Meridian’s dedicated EV Charging Solutions, including its EV Car Plan and upcoming home charging.
Damon Stapleton, chief creative officer, The Monkeys Aotearoa said: “In this second instalment of Meridian’s brand platform and with the launch of the Zero charging network, we wanted to inspire Kiwis to exercise their power to make a difference, when it comes to driving, by showing how Meridian is exercising theirs.”
Michael Healy, chief marketing officer, Meridian Energy added: “Meridian is committed to doing good things with our energy, like embarking on our own decarbonisation programme, as well as encouraging all of Aotearoa to decarbonise with us. Ditching fossil fuel burning cars for EVs is a change we will all need to embrace over the coming years, so we’re trying to make that as easy as possible by minimising one of the key barriers to EV adoption – the fear of running out of charge.
“We’re currently the only electricity company building its own EV charging network for the public to use, we proudly already have good coverage in Christchurch and Wellington, and alongside our at-home EV charging plan and charging options, we’ve got EV owners and potential EV owners sorted. This is another example of Meridian not just saying we’re for nature, but following through with real actions.”
Client: Meridian Energy
Chief Marketing Officer: Michael Healy
Meridian Marketing Lead: Rhys Musson
Advertising and Media Manager: Jordan Fahey
Brand Manager: Laura Page
Creative Agency: The Monkeys Aotearoa
Chief Creative Officer: Damon Stapleton
Creative Director/Creative: James Conner & Christie Cooper
Head of Integrated Production: Rosie Grayson
Head of Planning: Tom Sykes
Strategist : Haley Hetherington
Senior Business Manager: Harrison Stone
Production Company: Eight
Director: Jamie Lawrence
Executive Producer: Claire Kelly
Media Agency: MBM
Group Business Director: Georgia McNaught
Business Manager: Loren Smith
Junior Planner/Buyer: Lucien Burt