Wavemaker India has brought together the Natural Diamond Council with the popular TV show “Made in Heaven”, it was truly a match Made In Heaven. The partnership sees some of India’s finest jewelry brands adorned by renowned celebrities who are starring in the second season of International Emmy-nominated series.
“At Natural Diamond Council, we are always on the look-out for innovative methods of showcasing how integral the wonders of nature are to every key moment of our lives; and what is more precious or memorable than a wedding? It made perfect sense to collaborate with a series like Made In Heaven Season 2, and give our consumers a glimpse of how easily their diamonds can help them shine on their special day,” said Richa Singh, Managing Director, Natural Diamond Council.
“I am very happy to have on board a partner like Wavemaker who are able to contribute with out of the box ideas and support our endeavour to build the natural diamond dream.”
Produced by Ritesh Sidhwani and Farhan Akhtar (Excel Media & Entertainment), Zoya Akhtar and Reema Kagti (Tiger Baby), Made In Heaven Season 2 is directed by Zoya Akhtar, Reema Kagti, Alankrita Shrivastava, Nitya Mehra and Neeraj Ghaywan. The 7 episode series is now out on Amazon Prime Video exclusively.
Natural Diamond Council’s mission is to support and promote the modern diamond industry, and has provided a perfect platform for 6 jewelry brands – Khanna Jewellers, Anmol Jewellers, Jaipur Gems, Khurana Jewellers, Om Jewellers and Gaurav Gupta Occasions Jewellery to be a part of one of India’s most celebrated OTT series.
Shekhar Banerjee, Chief Client Officer & Office Head- North, West & East, Wavemaker India said, “Despite the cultural shifts we have witnessed across consumer patterns, diamond jewelry still holds an extremely significant status in our Indian weddings and it will continue to do so. Made in Heaven beautifully portrays the nuanced narrative of traditional Indian weddings set against the modern aspirations and belief systems. At Wavemaker, we study the brand’s culture and craft the partnership to match with its audience. Thus, creating a perfect platform for the brand and the viewers. We believe, through this partnership, it’s a truly match made in heaven!”
Vishal Ramchandani, CEO of Excel Entertainment added, “Teaming up with Natural Diamond Council for Made in Heaven 2 was quite the perfect match. Their collection added a new dimension to the show, capturing the essence of each occasion in its most radiant form. The collaboration truly transformed moments into memories, making the series an unforgettable visual delight”.