The National Lottery in the UK is inviting the nation to come together and imagine the joy of winning with a Christmas campaign created by adam&eveDDB for National Lottery operator Camelot.
The launch ad, ‘Christmas Love Story’ directed by Oscar-winner Tom Hooper is set to a new arrangement of George Michael’s ‘Faith,’ performed by artist Sleeping At Last, begins with a chance encounter between two people who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket.
Camelot executive director, Matt Ridsdale, said: “The National Lottery is a uniting force for good in the UK – with players raising over £30 million every week for Good Causes. This latest campaign is all about The National Lottery’s ambition to bring people together. It also taps into the feelings of hope and possibility that we collectively experience at Christmas, showing that it’s always worth taking a chance to win big.”
Ben Tollett, group executive creative director, adam&eveDDB added: “At a time when the nation needs some magic in the air, we wanted to create a larger than life story about the lottery and true love – two games of chance that make the perfect subject for a Christmas romantic comedy.”
Credits
Agency / Creative
Company Name: adam&eveDDB
Creative: Forrest Clancy
Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creative: Jay Parekh
Producer: Nikki Cramphorn
Producer: Tristan Baker
Chief Executive Officer: Tammy Einav
Managing Partner: Sam Lecoeur
Business Director: Fay Taylor
Account Director: Tejen Shah
Account Manager: Zahra Ahmed
Planner: Heather Alderson
Planning Director: Stuart Williams
Planning Director: Róisín Mulroney
Project Manager: Amy Waldman
Project Manager: Caitlin Fletcher
Designer: Scott SilveyBrand
Company Name: Camelot
Production
Company Name: Smuggler
Director: Tom Hooper
Executive Producer: Fergus Brown
Producer: Nick Sutherland-Dodd
Director Of Photography: Steve Annis
Editorial
Company Name: Whitehouse Post – Uk
Editor: Russell Icke
Edit Assistant: Steven Waltham
Post Production / Vfx
Company Name: Framestore
Producer: Alexia Paterson
Vfx Supervisor: Pedro Sabrosa
2d Supervisor: Ben Taylor
Company Name: Company 3
Colourist: Simon Bourne
Genres: Storytelling
Categories: Sports And Leisure, Gambling
