Naina Meattle Returns to BBDO India as VP of Planning

BBDO India has appointed Naina Meattle as VP Planning, Mumbai. She is tasked with working with CMOs, brand managers, HR, and corporate communication chiefs of the agency’s leading multinational and national accounts like P&G, Reliance, Crompton, Racold, Ralco, Mercedes-Benz, Glenmark and Meta’s WhatsApp.

Meattle returns to BBDO India following her stint at other top creative agencies, where she led the strategic planning for Unilever’s personal care business.

BBDO India is my coming home. It’s where I began my career as a planner and where I was introduced to the idea of creating Acts, not Ads, which has greatly influenced the way I think today,” said Meattle.

 
 

“We are thrilled to have Naina back home as she will add depth to our unique culture & belief towards building brands. Her ‘fresh eyes’ will help us open our minds about the world we live in. Some may call it diversity, we see it as our third eye,” says Priyanka Rishi, GM & EVP BBDO India, Mumbai.

Hemant Shringy, Chief Creative Officer BBDO India, Mumbai, added: “Naina is one of our OGs. She’s got BBDO running in her blood and BBDO has her inputs in its legacy. She was an integral part of the team when we created Whsiper’s #TouchThePickle movement and even at the start of the #ShareTheLoad journey. She’s a great partner, and with all her added experience, we can’t wait to create some amazing work together.”

 
 

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