MyState Bank Rolls Out ‘Numbers & Feelings’ Campaign

62-year-old Tasmanian MyState Bank is a 62-year-old has launched a new campaign via The Royals. The new and ambitious focus on marketing stems from MyState’s bold corporate strategy, created to dramatically grow the business and pitch itself as ‘the human way to bank’ as part of how it connects with its customers – showing them how a bank fits into their life, not the other way around.

“To stand out in a sea of same-same bank advertising, we knew we had to deliver something that would truly connect,” said Sebastian Vizor, executive creative director, The Royals.

“The sitcom-style execution draws in our audience and strips away complexity and jargon, making it a lot easier to empathize with the juggle of getting the balance right between Numbers and Feelings. This was a true team effort, with everyone involved bringing their own unique perspective and expertise with a wrapping of craft, and we couldn’t be happier.”





Agency: The Royals
Executive Creative Director: Sebastian Vizor
Senior Creatives: Lee Spencer & Kevin Pease
Group Business Director: Louise Arnold
Business Director: Catherine Cumming
Producer: Meredyth Judd
Production Company: Sweetshop
Director: Kate Halpin
Managing Director: Edward Pontifex
Producer: Allison Lockwood
DOP: Max Walter
Casting Director: Sarah Alekna
Offline: Arc Edit
Editor: James Ashbolt
Grade: Matt Fezz
Online: Chris Betteridge
Original music and sound: Sonar Music
Stills Production
Production Company: Majella Productions
Still photographer: Phebe Schmidt
Producer: Gabrielle Pearson
Media Agency: Che Proximity

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