MYOB has launched a new integrated communications and creative platform, led by Howatson+Company, highlighting how MYOB can help businesses reach their full potential… to the power of infinity.
That’s quite a pitch, and Howatson+Company has created a fun, at times over-the-top ad to get the point across.
Directed by Stefan Hunt, the spots follow a business owner as she loses herself in an inspirational business presentation. In another, she learns how running all her business in one places and how the benefits are infiniteeeeeee.
Gavin Chimes, executive creative director at Howatson+Company: “MYOBelieve is a long-tail platform that smashes preconceptions of MYOB as your mum and dad’s accounting software, and relaunches the brand as a modern, innovative, slightly outrageous business management solution. One that can’t be ignored.”
Holly Rollo, chief marketing officer, MYOB said: “MYOB is Australia’s original tech unicorn. We’ve been part of the fabric of doing business in Australia and New Zealand for more than 30 years, which means we have exceptional local expertise and knowledge of local businesses, inside and out.
“But over the last several years, MYOB gone through an enormous transformation. We have invested in the development of a next-generation technology platform and created a highly curated cloud-based experience wrapped around the most critical business workflows. We know how important it is for business owners and operators to have these workflows connected and working seamlessly together – and, without this, the impacts can be costly, time consuming and performance limiting.”
Credits
Client: MYOB
Chief Marketing Officer [Interium]: Holly Rollo
Head of Design, Agency and Brand: Belinda Watson
Content & Creative Director: Tim Gill
Brand Strategy Manager: Scott McGregor
Agency: Howatson+Company
Founder/CEO: Chris Howatson
Executive Creative Director: Gavin Chimes
Head of Production: Holly Alexander
Chief Strategy Officer: Dom Hickey
Managing Partner: Rebecca Robertson
Group Account Director: Pat Nally
Creative Directors: Michael Kleinmann and Doug Hamilton
Account Directors: Madde King, Nikita Fursman
Production Assistant: Charlotte Breene
Design Director: Ellena Mills
Junior Designer: Jason Nguyen
Finished Artist: Simon Merrifield
Media Agency: Ryval Media: Trent Light – Head of Strategy, Isabella Jackson – Head of Client & Talent, Joseph Pardillo – Managing Director
Social Agency: Jack Nimble
PR Agency: Alt/Shift: Richard Hayward – Director, Sam Vassos – General Manager, Melbourne, Sophie Truter – Senior Account Director, Jacob Schnackenberg – Senior Account Manager, Bronte Mather – Senior Account Executive
Prod Company: Exit Films
Director: Stefan Hunt
Producer: Alexandra Taussig
Executive Producer: Leah Churchill-Brown
Executive Producer: Declan Cahill
DOP: Jeremy Rouse
Production Designer: Jen Waters
Costume: Megan Murray
Offline: The Editors / Mark Burnett
Post-Production Company: Heckler
Executive Producer: Carlos Zalapa
Post Producer: Coralie Tapper
Flame & Online Artist: Julian Ford
Design Director: Gina Wagstaffe
Design Director: Adrien Girault
Colourist: Matt Fezz
Music & Sound: Heckler Sound
Executive Producer: Bonnie Law
Composer / Creative Director: Johnny Green
Senior Sound Designer: Dave Robertson
Voiceover Artist: Rachel House
