Myntra, the India-based fashion, beauty, and lifestyle e-commerce platform, has unveiled a new outdoor campaign, #SpotItGetIt, in collaboration with Ideas Farm, to celebrate FWD and is aimed at Gen-Z fashion enthusiasts. The initiative builds upon the recent film starring Myntra’s brand ambassadors, Khushi Kapoor and Vedang Raina.
According to the brand, FWD, an innovative platform introduced by Myntra, empowers users with an unmatched shopping journey. With just a picture uploaded on Myntra FWD, users can transform their fashion inspiration into reality by exploring and acquiring the complete ensembles showcased anywhere or even on someone else.
The concept takes center stage in the #SpotItGetIt campaign, nudging users to shift their gaze from mere headlines to embracing the styles flaunted by Khushi and Vedang. The campaign is currently live across 50+sites in 4 cities.
“We wanted the OOH to be unconventional, just like the film. To put the spotlight solely on the fashion available on the platform, we added a playful twist,” said Jetesh Menon, Creative Head, Ideas Farm.
“The outdoor campaign therefore has an irreverent tone to get the audience’s attention. It coaxes them to get the trends available on the app and evokes a sense of curiosity with the copy and visual treatment.”
Priyanka Dey, Business & Strategy Head at Ideas Farm, added, “Our collaboration with Myntra for the #SpotItGetIt campaign transcends conventional marketing. It’s about crafting an experience, igniting conversations, and inspiring fashion enthusiasts to embrace the styles they adore.”