Myntra Beauty has launched a new campaign that highlights how shoppers can discover products that cater to individual beauty and personal care requirements. The campaign showcases the wide range of offerings available on the platform, which includes premium and luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others.
According to the campaign, the tagline ‘Find Your Own Beauty’ exemplifies the idea behind the ad film with the campaign “being designed for women who have moved beyond the notion of ‘one-product-fits-all”
The 45-second film opens with the protagonist talking about the ever-evolving beauty trends as she prepares for an upcoming wedding.
Agency – Toaster, India
Director – Disha Daswani
Cinematographer – Yogi Sankotra
Photographer – Aashith Shetty
Production House – EO2 EXP