Following a competitive pitch Myer has appointed data, creative, and performance marketing agency Jaywing to lead search engine optimization, content and Digital PR.
Jaywing will drive digital traffic with a focus on growing organic search performance, further strengthening Myer’s presence by gaining media coverage with Digital PR campaigns and tactical link acquisition.
Myer is an Australian omnichannel retailer which operates 57 department stores across Australia as well as its online business, myer.com.au.
Aaron Achurch, head of media at Myer, said: “As we continue to optimise our search profile and engage customers both in-store and online, we wanted an agency partner that is experienced in working with large retail brands. Jaywing demonstrated their experience in collaborating with a business of our scale, and showed strong technical SEO, content and Digital PR expertise.”
Ed Raine, head of digital strategy, Jaywing added: “This past 12 months have been transformative for Jaywing, with a new offering following the integration with Frank Digital and winning a number of major brands. The appointment by Myer is a result of our unique approach to performance-led Digital PR, bringing creativity and strategy to the forefront of our SEO offering.”