Ready meal brand, My Muscle Chef, has named TBWA\Sydney its new strategic and creative partner. The brand was launched in a Sydney garage in 2013 by brothers Tushar and Nishant Menon.
Since then, the brand has seen exponential growth, delivering over 1.6 million meals, snacks and protein drinks direct to consumers in over 4500 suburbs and to 2500+ stockists in Australia every month.
“Our team has always been driven to find a better way to fuel active Australians, whatever their goals, with readily available, quality, high protein fresh meals, snacks and drinks for all occasions,” said Nick Love, chief customer officer at My Muscle Chef.
“As the market continues to expand and consumer attitudes to nutrition, convenience and quality evolve, we are excited to partner with TBWA\Sydney to develop a distinctive new brand platform to support our future growth and differentiation beyond our award- winning meals.”
In October 2020 Quadrant Private Equity invested in My Muscle Chef to accelerate its growth.
“My Muscle Chef is an extraordinary business with extraordinary energy and ambition. We are very excited to be partnering with Nick and the team to continue their growth,” added Paul Bradbury, TBWA CEO Australia & New Zealand.
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