Another Christmas has come and gone and with it another season of holiday-themed ads recorded in the advertising canon.
I truly believe this is an excellent opportunity and occasion for brands to change their discourse and conversation with their consumers: be more human, emotional, authentic and, above all, closer to people and families, identifying with their values and celebrate those moments that make the holidays something unique and unforgettable for everyone. In the end, we all know that family values are the most important thing always.
As a creative, I always expect something different, a little surprise from brands, especially from those that always have proved over the years that they can stand out by doing something exceptional for these dates. I am talking about brands like Samsung, Apple, John Lewis, IKEA, and many others, that each year delight us with new, memorable and amazing stories.
Although the celebration is repeated every year, it should not be so for creativity and ideas, knowing that there are endless stories to tell and share as a gift for the audiences and consumers.
With that in mind, I’ve put together a list of what I thought were the best Christmas ads for this year – ads that generated warm and positive feelings around the world, which I think is a great opportunity to watch and enjoy.
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