Mutant has been appointed as the communications agency for Klook Singapore following a competitive multi-agency pitch. The agency will support Klook Singapore’s communications efforts with a focus on travel storytelling, travel insights, and emerging travel trends across Asia-Pacific.
According to the release, Mutant was selected for its non-traditional, audience conversion-led approach, as well as its ability to engage Gen Z travelers, and its focus on brand discoverability in AI-driven search environments.
The release said the partnership comes as travel planning continues to evolve, with AI changing how consumers discover, compare, and book experiences across multiple platforms.
Mutant will support Klook Singapore in destination storytelling, amplifying travel insights, and identifying emerging trends, with a focus on next-generation travelers and experience-led travel.
“We’re excited to partner with Klook Singapore at a moment where travel discovery is being fundamentally reshaped,” said Lina Marican, Regional Managing Director, Mutant.
“Instead of relying on a handful of websites or search engines when planning a trip, consumers are now turning to AI platforms, social channels, creators, and communities to discover destinations, experiences, and recommendations. In this new search landscape, visibility for brands requires being surfaced, trusted, and recommended wherever travel planning is happening. Klook is uniquely positioned to lead that conversation, and we look forward to helping strengthen its authority, discoverability, and influence in Singapore”
