Music in Asia: “Lyra” by Lyra-Thailand

K-Pop may be all the rage, but other Asian nations are trying to join the party. Enter Lyra, a new Thai pop group aiming to replicate the success of K-Pop megastars like Blackpink. The girl group made up of 6 20-somethings is backed by the American Universal Music Group.

Sam Roth

Sam Roth

Previously managing editor, Sam is now a contributing columnist to Branding in Asia.

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