MullenLowe Group has appointed S.Subramanyeswar, aka “Subbu,” as the Group Chief Executive Officer of MullenLowe Lintas Group India.
In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu, who first joined the agency in 2011. In addition, he will continue to lead the Strategy function for the Group in India and maintain his role as Chief Strategy Officer for the MullenLowe APAC region.
Speaking about the new era, Alex Leikikh, Chairman of MullenLowe Group and Executive Vice President of Interpublic Group, said, “During these transformative times where we are all facing many challenges, I believe, there is no better person to lead MullenLowe Lintas Group than Subbu. He is a proven leader with hard-core strategic skills, business imagination and the ability to bring people together. Subbu has a global perspective on how brands, communication and technology will intersect in the future. He’s also a big believer in brand purpose. This combination is exactly what we need as the company enters the next chapter.”
Subramanyeswar added, “Lintas is one of those extraordinary institutions to have truly impacted Indian society for decades through big, bold, culture-leading ideas based on a decisive stand taken by the brand. I couldn’t be more honoured to have been given the charge to lead the company at a very important time. The opportunity that lies ahead in an ever-expanding world of possibilities is limitless, but to seize it, we must focus precisely, move at a rapid pace, and be transformational. A big part of my job is to widen our creative and strategic aperture to innovatively apply technology and talent to solve new problems for clients, for people, and the world at large. I’m excited, grounded on the challenges, and upbeat, all at once.”
Most recently, Subramanyeswar authored ‘Brands to Stands,’ a ground-breaking book that celebrates the authentic and highly captivating stories of how 25+ of India’s leading brands have created brand marketing history by adopting a point of view, taking a stand, and spearheading purposeful action.
He has spent two-and-a-half decades in advertising and marketing, having worked at Wipro, Publics, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US, and UK.