Mullen Lintas Wins the Creative Mandate for Nature’s Essence, Launches First Campaign

Mullen Lintas has recently won the creative mandate for Nature’s Essence, a skincare and haircare brand backed by Samara Capital. Following the win, Mullen Lintas Mumbai launched their first campaign for the new client.

Nature’s Essence has an omni-channel presence with a network spanning 150,000+ retailers, 60,000+ salons, and an e-commerce platform in India. The brand has traditionally been B2B focused, only now reaching out to consumers directly.

“For more than 20 years, Nature’s essence has helped women discover their real beauty through its range of Facial Kits, Gels, Creams and Face washes,” said Amit Chopra, CEO Esme Consumer Pvt. Ltd. “Our first campaign, “Hello Beautiful”, encourages every woman to discover their inner beauty by embracing the best that nature and technology has to offer.”

 
 

The new campaign is part of the revamped brand strategy, crafted by Futurebrands, which imagines beauty & skincare in a fresh new avatar.

“Nature’s Essence’s range of beauty products for everyday skincare make you meet your new beautiful skin, as though you meet yourself for the first time,” said Garima Khandelwal and Azazul Haque, CCOs at Mullen Lintas.

 
 

“We won the business with the strategy of making beauty a conversation with self, talking to the new confident audience that is not seeking or cares for external validation or admiration for her newfound beauty, but making herself her biggest fan and admirer.”

The integrated campaign is already live across online and other mediums.

Credits

Creative:
Garima Khandelwal
Azazul Haque
Ripanka Kalita
Mohammad Raza
Utkarsh Chilla
Madhurenu Datta
Aswirbaad Das
Aakash Pandya

Account Management:
Hari Krishnan
Priya Balan
Samir Sagar
Miloni Shah

Planning:
Ekta Relan
Vinit Jani

Production:
Bubblewrap Films (Director: Jessica Sadana)

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