The Bangalore office of Mullen Lintas has been appointed as the brand strategy partner for OkCredit.
OkCredit aims to simplify bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities. Currently, its users are spread across 2,800 Indian cities. The app is available in 13 vernacular languages, including Hindi, Tamil, Telugu, and others.
“We are excited to bring on board Mullen Lintas as our partner to help build the Brand Identity for OkCredit,” said Harsh Pokharna, CEO, OkCredit. “Their consumer understanding and experience with building brands is what really stood out for us and we are confident that we can create a unique and engaging story for OK Credit as we move into our next phase of market development.”
Mullen Lintas is already working on campaigns to get small businesses, merchants, shop owners, and entrepreneurs on board.
“OkCredit is revolutionizing the small business economy in India and we are delighted to be given the opportunity to partner them,” said Hari Krishnan, CEO, Mullen Lintas.
“It’s an exciting new category that is poised for growth and we are looking forward to partnering the team at OKCredit to create relevance and engagement for the brand as it charts its journey towards creating success for the small business economy.”