Arjun Choudhary, Founding Member & Chief Business Officer, MFine
AI-driven on-demand healthcare service, MFine has appointed Mullen Lintas as its creative agency following a multi-agency pitch process that involved top agencies in India. The agency’s mandate will be predominantly to strengthen the brand’s position in the market.
“We are delighted to welcome Mullen Lintas, as our new creative partners,” said Arjun Choudhary, Founding Member & Chief Business Officer, MFine.
“MFine is on a mission to transform the landscape of Indian healthcare – empowering users with immediate access to the expertise of the country’s top hospitals, labs, and specialists. Now, with Mullen Lintas’ strong strategic and creative capabilities, we aim to move forward in this journey to make MFine India’s most trusted healthcare brand.”
Mullen Lintas will be tasked with growing loyalty for the brand and build a personal connection with consumers rather than a transactional relationship. It also aims to create differentiation for MFine as a specialist healthcare platform.
“MFine wants to make a distinct difference in the lives of the consumers when it comes to healthcare and It’s always exciting to partner with a brand that wants to solve real-world problems,” said Hari Krishnan, CEO, Mullen Lintas.
“We look forward to this partnership and to producing some stellar work that changes how consumers interact with Healthcare as a category.”
The account will be managed by Mullen Lintas’ Bangalore office.
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