Mullen Lintas has announced that Sunil Singh Manhas has been appointed as Senior VP and Business Head at their Delhi office.
Additionally, Nisheeth Srivastava has been elevated to Group Creative Director and will oversee the creative product and will be partnered by Sarabjit Singh, who has also been elevated to Group Creative Director. Saumya Baijal, appointed as VP and Head of Planning – North, will lead the planning function for the region.
The agency’s Delhi office has a diverse portfolio of clients ranging from Consumer Appliances, Consumer Durables, Home Improvement, FMCG, Healthcare, etc, and also handles flagship brands like Havells and Dabur. It has also won creative mandates for AkzoNobel and LifeCell International recently.
Sunil Singh Manhas, the business lead for the office, comes from Dentsu and has worked extensively across multiple categories and brands like, Honda, Maruti Suzuki, KFC, Hindustan Times, Max Life Insurance, Paytm, CP Plus, Herbalife and Moov. Manhas’s mandate will be to deepen the relationship with existing businesses and build new ones.
“Mullen Lintas Delhi is poised for growth having already added a diverse mix of brands into the portfolio this year. We felt that this is the right time to bring in a new leadership team that is young, talented and driven. Sunil Singh Manhas comes on board as Sr VP & Business Head for Delhi,” said Hari Krishnan, CEO, Mullen Lintas.
“Sunil is a seasoned campaigner and knows the Delhi market inside out. He brings with him a wealth of cross-category experience and knowledge. His drive for new business and his passion for ideas will augur well for us.”
Srivastava, who has over 13 years of experience in marketing, advertising, content and digital, started his career as a Brand Executive with Mudra Ahmedabad in 2007. In 2010, he moved to Lowe Lintas Delhi as a Creative. He has also worked with Radio Mirchi as Cluster Programming Head and OLX India as Brand Creative Lead in the past.
He has created work for brands such as OLX, Google Pay, ABP News, Philips Lighting, Dabur Real, Havells, Maruti Suzuki, Cargill Foods, and India Gate rice. Nisheeth’s mandate will be to steer the agency’s creative product to the next level and boost clients’ confidence in the agency.
Singh, who will partner Nisheeth, has worked in agencies like Lowe Lintas, Leo Burnett, Cheil and Rediffusion, in the past.