MRM, Data science, technology innovation, and relationship marketing agency, MRM announced that Leo Chu has joined the McCann Worldgroup family, taking on the role as Managing Director of MRM China.
Chu reports jointly to Emily Chang, CEO of McCann Worldgroup China, and also to Kate MacNevin, Global Chairwoman & CEO, MRM.
He began his career with agencies AKQA and W&K, and has held various leadership roles in both digital/e-commerce platforms and brands.
“This is a particularly exciting year for MRM, as we have some new collaborations with fantastic brands like LEGO, IKEA, and OPPO” said Chang.
“With Leo joining us at this pivotal moment, we are confident that an integrated McCann Worldgroup will create more value for our clients, through designing holistic O+O customer experiences and integrated digital ecosystems.”
Chu also held the Managing Director role at Stadium Goods, the VP of Global Marketing Partnerships role at NBA China, and the Managing Director of Tribal DDB.
“I’m excited to drive innovation for an impressive list of clients and oversee MRM’s two China offices,” said Chu.
“It’s a time of positivity and momentum across McCann Worldgroup. I am delighted to join a company that has been named a leader in the Gartner Magic Quadrant Report for the fifth consecutive year and look forward to helping our brands grow meaningful relationships with people.”
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