Moving Walls, a global outdoor advertising technology provider, is partnering with GroupM, “to bring automation and accountability to Digital Out-of-Home advertising across the Philippines,” the company announced today.

This announcement comes following recent partnership announcements between Moving Walls and GroupM in Indonesia and Malaysia. This collaboration enables GroupM Philippines agencies to leverage Moving Audiences, an end-to-end audience data-driven planning, buying, and verification solution for DOOH media. The Moving Audiences platform has already been used to execute campaigns for multiple GroupM clients, the company said.

Moving Walls added that the Philippines’ OOH ad spend has seen an upward trend with measurement tools leading the way for growth in the OOH industry. Moving Walls’ partnership with GroupM comes less than a year after Moving Walls partnered the Out-of-Home Advertising Association of the Philippines (OHAAP) to scale the data-driven OOH industry in the Philippines for further growth.

“There is no doubt that DOOH’s role in the omnichannel mix will continue to grow as the potential reach of this medium is now across locations where consumers commute, work, eat, reside, and more,” said Yasmin Mallari, Chief Investment Officer at GroupM Philippines.

“Brand investments will also grow when there is accountability around where the ads are being served and how campaigns perform. This partnership enables us to enrich our suite of offerings in DOOH planning and extend further measurement capabilities to our clients.”

Norman Davadilla – CEO, Moving Walls Philippines, added “Philippines is a regional DOOH leader where both the buy and sell side industry associations have launched initiatives to implement common measurement standards. We have partnered GroupM in other markets and are excited to extend these capabilities to brands in the Philippines.”