Mount Faber Leisure Group Keeps PHD Singapore on Media Duties

PHD Singapore has successfully retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope of work includes media strategy, planning, buying, and harnessing digital platforms.

“PHD Singapore worked closely with us over the last 2 years to enhance our new brand position as a casual and vibrant hilltop destination where Singaporeans and local residents can chill out on a regular basis, while overseas visitors come to enjoy the pulse and experience the unique cluster of leisure experiences,” said Suzanne Ho, General Manager of Mount Faber Leisure Group

Ang Wan-Gyn, Managing Director of PHD Singapore added, “PHD Singapore is thrilled to continue the partnership with Mount Faber Leisure Group, a key player in Singapore’s leisure landscape. We believe that in working with Mount Faber, it will give us the opportunity to create innovative, challenging and effective work in the changing marketing ecosystem. Leveraging our talent, SOURCE (PHD’s proprietary, gamified planning tool) and the strength of our ideas, we are looking forward to drive tangible business results and further growth for Faber Peak Singapore.”


A wholly owned subsidiary of Sentosa Development Corporation, Mount Faber Leisure Group manages Faber Peak Singapore and the Singapore Cable Car Sky Network of 6 stations that connect mainland Singapore to the resort island of Sentosa. Established in 1974, Mount Faber Leisure Group (MFLG) has been a key player in the Singapore leisure scene, offering differentiated experiences including cable car joyrides, alfresco dining as well as cosy event venues.

At the recent Mob-Ex Singapore 2016 awards, PHD Singapore won a Silver for Best Campaign – Location-based Marketing for Sentosa Line Launch.

[press release]

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