Singapore boutique agency, The Secret Little Agency (TSLA), is partnering with London-based Mother to launch a joint venture in Shanghai to be known as Mother Shanghai.
The global strategic partnership deal is a joint venture to establish a global independent network and the deal additionally provides Mother with an expanding presence in the Asia Pacific region. This is in line with the trend of other creative agencies, including 72andSunny, looking to hang their shingle in Asia.
The partnership will see Mother Holdings will become the majority owner of TSLA’s Shanghai agency, Mother Shanghai while Mother will have minority investment in TSLA’s Singapore office where it was founded.
TSLA and Mother have worked together in the past on a successful global pitch for Nokia, and are consulting jointly on another project.
TSLA was founded in Singapore by CEO Nicholas Ye. The announcement said that the it will maintain its leadership team of founder Nicholas Ye, general manager Julia Wei, chief creative officer Hanyi Lee, strategy and development partner Eunice Tan, creative partner Mavis Neo and managing partner Kris Kam.
TSLA is best known for its work with Netflix, Zespri and Milo.
