Valentine’s Day may have come and gone, but MoPETS’ oh so adorable love stories will stick around for another ten days. The company which bills itself as a “social network for animals” recently launched its inaugural campaign in collaboration with Serviceplan Group’s House of Communication Brussels.
The campaign is anchored by 2 30-second MoPETS Love Stories. Our favorite sees a young man smile as he walks alone on the beach. Romantic music crashes over him. It’s the culmination of a beautiful love story. There she is running to him. She jumps into his arms.
She is, of course, his adorable dog. It’s impossible not to smile.
The company was launched in Belgium in June 2019 and is now present in 8 countries. The site has classified ads, a collaborative platform of services for pets, and a directory of professionals in the sector.
‘The idea for MoPETS came to my husband and me a few years ago when we adopted Gus, an 11-month-old Münsterlander,” Nancy Delhalle, founder and CEO of MoPETS.
“At that time it was difficult to find answers to our questions and needs in a structured way on the Internet. The idea of MoPETS is to connect all animal lovers and offer them a place to share, help and care for our companions.”
The company has also launched a competition for the most beautiful Valentine’s Day photo with a faithful companion. The number of likes will determine the winners.
To participate, create an account on MoPETS and share a photo of you and your pet on, using the hashtag #ValentineWithMyPet. The competition runs until February 28th, so those who missed the special day need not worry.
Winners will receive a voucher worth €100, that can be used in all Maxi-Zoo stores in Belgium and Luxembourg.
The winners will be announced on the MoPETS page and contacted by e-mail. For more information, contact firstname.lastname@example.org
Client: MoPETS, Nancy Delhalle
Creative direction: Nathalie Strybos and Marc Thomasset
Copywriting: Luca Garcia Tercero
Graphic design: Denise Hermo
Strategic planning: Dimitrios Lemonias
Media: Delphine Goor and Olivier Renson
Data: Alice Lee
Digital: Loïc Matagne, Benoît Duchesne and Ilgit Yildirim
Company production: Skillsprod Barcelona, Nicolas Janot
Director: Laura Guterriez
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