Moozi and Dentsu Redder have built Mooziland, Vietnam’s first branded Minecraft universe, as part of the relaunch of Moozi’s children’s milk range. The seven-week experience ran from April to July 2026 and included seven interactive islands, creator livestreams and a nationwide Moozi Fest.
Mooziland turned Moozi’s seven milk flavors into seven interactive islands inspired by Australia’s diverse ecosystems. Led by Minecraft creator TOGA and gaming influencers, the experience invited children to explore new islands, complete quests and make discoveries each week.
A nationwide Moozi Fest extended the experience into the physical world, where thousands of children explored the islands and met the brand in person. The Australian-inspired environments also introduced the brand’s Australian origin, ingredients and quality credentials to mothers.
“We wanted to create something children would genuinely love exploring, while giving mothers not only in the quality and values behind our brand, but also in an experience that it was a safe, trusted and meaningful environment for them to do so,” said Thanh Thuy, Associate Marketing Director, VitaDairy Vietnam.
“Dentsu Redder immersed themselves in our brand and invested in understanding today’s children, the expectations of mothers, and the role Moozi plays in their lives. That deep audience understanding with thoughtful creativity helped us establish a brand experience that reflects who Moozi is today and the brand we aspire to become.”
“Curiosity and discovery sit at the heart of Moozi’s brand, and that gave us a powerful creative foundation to combine imagination, technology and storytelling in ways that continue to redefine what’s possible for children’s brand experiences,” said Dat Hilton, Associate Creative Director, Dentsu Redder.
“Moozi embraced that shift from the very beginning, allowing us to build an experience that could earn a place in children’s lives while giving parents every reason to feel confident in the brand behind it.”
According to the release, Mooziland generated more than 53 million impact views and 700,000 engagements during the campaign period. Creator livestreams reached 4.6 times the platform benchmark at peak concurrent viewership. The release also said the campaign drove 30% growth in total channel value.
