Moove Media’s Campaign for Yeo’s Coconut Water Turns Bus into Tropical Island


Singapore’s Moove Media and creative agency Go Big have transformed a local bus in the into a tropical island in a campaign launching Yeo’s Coconut Water.

“We are thrilled to tie up with Yeo’s for the first time to launch this concept bus,” said Moove Media chief executive Jayne Kwek. “A concept bus does more than a normal body wrap. It brings the advertisement to where the commuters are and draws them into an experience. This helps to strengthen product recall.”

Seats have been replaced with PVC cushions to create deck chairs, floor stickers with images of sand and a boardwalk line the interior of the bus while blue sky stickers adorn the ceiling.


 

The campaign, which took just a week to execute according to Moove Media, is designed to associate Coconut Water as a natural thirst quencher for Singapore’s humid conditions.

 

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