Moonfolks Indonesia has appointed Puja Komariah as General Manager. She joins from Dwi Sapta, a Dentsu company, where she worked since 2013, most recently as Client Partner Director.
The appointment follows Moonfolks‘ expansion into regional markets Brunei and Vietnam, and marks the agency’s second senior management hire in Jakarta, following the appointment of Mahendro ‘Endo’ Sasonko as General Manager of Moonfolks Shopex, the agency’s shopper marketing and brand experience specialism.
Komariah brings local industry experience across categories including consumer goods, pharmaceuticals and healthcare, banking, telecom and logistics. Brands she has led include Enesis Group (Kispray, Soffell, Adem Sari Vegeta, Amunizer, Antis, Force Magic), Ultrajaya, Bank Mandiri, Mandiri Managemen Investasi, Insto, Obh Combi, Kalbe and Djarum Corporate, among others.
“As part of our growth strategy across the region, it is important we keep up the high octane momentum in Jakarta,” said Anish Daryani, Founder, Group CEO and President Director, Moonfolks.
“We wanted to bring in someone with strong leadership abilities, deeply entrenched local market relationships and someone who can help further influence the strong culture of Moonfolks. We found all of that, and more, in Puja. There’s a lot that our young team in Jakarta can learn from her deep rooted experience. Her expertise across creative and media will also further strengthen our integration between Moonfolks and Havas Moonfolks (the agency’s strategic alliance with Havas Media Network). We want to play a more active role in the local industry bodies for which Puja is the perfect fit.”
Komariah will be based at the agency headquarters in Jakarta and will lead the agency’s creative and digital operations, along with direct oversight of its integrated specialisms, including Moonfolks Echo (PR and Influencer Marketing) and Moonfolks Shopex (Brand Experience and Shopper Marketing).
“At this stage of my career, I’m looking for room to grow again, both professionally and personally. Twenty years in established structures gave me depth, but it also settled into a rhythm I’ve outgrown,” said Komariah.
“Moonfolks, finding its own voice as an independent agency, is exactly the kind of environment where I believe I can keep learning rather than simply applying what I know already. I want to bring my client servicing and campaign strategy experience into an independent environment, where decisions move faster and ideas have room to be genuinely out of this world and “make audacious possible” for our brands. Moonfolks is a place where twenty years of experience can be put toward building something new, and where I can grow alongside it, rather than just maintaining what already exists.”
