The theme of family is one that resonates with nearly everyone on a profound level. Brands know this and are not shy to take a hearty pluck at your heart strings whenever possible.
More: Q&A – Shin Wooseok, the Man Behind Some of Korea’s Clever New Ad Work
In a new spot for Canon entitled “Dal Tokki” (달토끼) which in Korean translates to “Moon Rabbit”, we see a father going to great lengths to make his daughter happy.
Created by the talented team at Seoul-based film production shop Dolphiners, the 4:30 clip opens with a father reading a bedtime story to his young son and daughter. The daughter seems in a funk, disinterested. Seeing this, her father sets out to remedy her woe. And his efforts are quite charming
Check it out:
It is interesting to note that we see no presence of the mother in this clip. A bit of social commentary by the Dolphiner team perhaps –considering Korean culture is in a gender transition phase where, like much of the world, the traditional roles of men and women are evolving?
Credits
client / Canon korea consumer imaging
client PIC / Sung Dahin
production / Dolphiners films
director / Shin Wooseok
pd / Baek Jongho
dop / Kim Hongki
gaffer / Bae Ilhyuck
Here is more work from the Dolphiners shop:
- Hilarious Ad Campaign Aimed at Koreans Struggling with English Abroad
Korean Soccer Legend Ahn Jung Hwan in Funny New Spot for Canon
