S4Capital’s Monks has appointed Scott McBride as Managing Director of Southeast Asia. Based in Singapore, McBride will report to Kenny Griffiths, Executive Vice President, Monks APAC, and work closely with Scott Spirit, Chief Growth Officer, on the next phase of growth, client transformation and the continued expansion of Monks’ integrated offering across key Southeast Asian markets.
He will also work closely with Saufi Salleh, Head of Clients, Southeast Asia, and Yasmin Mansour, Head of Growth Southeast Asia, to strengthen integrated capabilities and accelerate client transformation across the region.
“Southeast Asia is a highly dynamic region where brands are navigating rapid change across technology, media, and consumer behavior,” said McBride.
“What stands out is the ambition of clients and the speed of market evolution. Monks has a strong foundation in the region and a unique ability to combine creativity, data, media, and AI-powered intelligence and orchestration to help brands move faster from insight to impact in real-time. What excites me most is the opportunity to help clients simplify complexity, connect capabilities more effectively, and unlock new opportunities for growth. I’m looking forward to working with the team and our clients to turn those opportunities into measurable business outcomes.”
With more than 25 years of experience across Europe, Asia Pacific, and North America, McBride has led commercial, digital, and transformation teams across agencies, platforms, and technology businesses. Prior to joining Monks, he was Chief Revenue Officer at Shuttlerock, leading a global organization spanning sales, customer success, and marketing, scaling the business across the US, Europe, and Asia Pacific at the intersection of creative technology and digital media.
He previously served as Chief Digital Officer at IPG Mediabrands APAC, overseeing more than 1,100 specialists across 13 markets, and held senior leadership roles at Ogilvy, including Regional Business Director for Social, Managing Director of Neo@Ogilvy, and Managing Partner for the Hong Kong Group. Earlier in his career, he founded an integrated agency in Europe, combining strategic thinking with commercially driven digital execution.
Most recently, he led go-to-market and partnership strategy for Hoppr, a Total TV platform unifying linear and digital television through data-driven advertising solutions, and supported global client growth for Creatively Squared, an AI-enabled creative intelligence platform.
“Southeast Asia is one of the most important growth markets for Monks as clients increasingly seek partners who can help them navigate complexity, adopt AI, and accelerate transformation,” said Griffiths.
“Scott’s track record of building and scaling businesses across agencies, platforms, and technology companies makes him exceptionally well placed to lead our next phase of growth in the region and strengthen our ability to help clients operate as Real-Time Brands and deliver measurable business outcomes.”
