Monash University Campaign Highlights ‘The Endangered Generation’

Monash University and its creative partner, VMLY&R, have launched the next phase of the multi-award-winning brand campaign, Change It, which asks the troubling question, Is the next generation endangered?

The campaign highlights the themes and challenges of today, including health, habitat, inequality, and trust, while delving into what Monash and the wider community can, and are doing to ensure the next generation can thrive.


“No one organization or person can solve these issues alone – we need to unite as a global community and ensure access to truths and facts rather than fake or partial news, to drive sustainable change and make a positive impact,” said Monash University chief marketing officer Fabian Marrone.

“This idea is powerful in its simplicity, yet complex in the issues it unpacks. We’re proud to be connecting people with avenues of change they wish to see in the world, in this next iteration of the Monash ‘Change It’ campaign,” said Group executive creative director VMLY&R Sydney and Melbourne, Jake Barrow.


‘Is the next generation endangered’ launched with a front-page ad in The Age and will continue to evolve throughout 2022.


Monash University:
Chief Marketing Officer: Fabian Marrone
Director, Demand Generation and Audience Marketing: Caroline Knowles
Senior Manager – Demand Generation: Jane Mahuru
Senior Marketing Coordinator: Sarah Wood

Chief Creative Officer: Paul Nagy
Group Executive Creative Director: Jake Barrow
Copywriter: Locki Choi
Art Director: Lauren Regolini
Designer: Simon Gray
Integrated Producer: Fiona Norman
Editor: Alek Janev
Kenneth Chan: Head of Strategy
Managing Director: Sarah Bailey
Client Services Director: Vanessa Tout
Client Services Director: Katherine Chen
Group Account Director: Bindy Bassingthwaighte
Account Director: Charissa Martin
Account Director: Bianca Contrabona

Production Company: Sweetshop & Green
Director: Celeste Geer

Reprise Digital
Associate Media Director: Freya Cronin
Mollie Cowell, Content and Partnerships Manager: Mollie Cowell