Mona Lisa Abandons the Louvre for a Festive Romp in the Real World

    By Connor Stephen - Jun 5, 2019
    Mona Lisa Abandons the Louvre for a Festive Romp in the Real World

    With more than 20,000 daily visitors, Leonardo da Vinci’s Mona Lisa is the most visited painting in the world. That’s a lot of pressure on the lovely lady so who can blame her for wanting to step out for a taste of the real world.

    In a new global brand campaign for Perrier, created with Rosapark agency, and directed by Manu Cossu, she does just that.


    Advertiser: Perrier
    Advertiser team: Henrik Gotterbarm, Sophie Dubois, Thomas Ludsteck, Philippe Gallard, Marion Taisne, Émilie Grandin, Paul Cordina, Océane Mellano

    Agency: Rosapark
    Agency Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
    Copywriters: Julien Moulin, Pierre-Antoine Dupin
    Art Directors: Antoine Blondet, Frederic Leclerc, Sophian Bouadjera
    General manager and Head of strategy: Sacha Lacroix
    Group account Director: Virginie Matias
    Account manager: Charlotte Permasse
    Development team: Laurène Chabrol, Victor Faubert
    Strategic planner: Alexandre Ribichesu
    Head of Digital: Jeanne Neuschwander
    Agency Producer: Thomas Laurent
    Art buyer: Louise Bertin
    Print Production: Justine Dudognon, Delphine Cotellon
    Public Relations: Mélanie Colléou

    Production consulting: Precious
    Charlotte Delord, Géraldine Lamamy

    Production: Iconoclast
    Director: Manu Cossu
    Producer: Jean Duhamel
    Line Producer: Annabel Rosier
    First Assistant Director: Frederic Monnet
    DOP: Mathias Boucard
    Set designer: Arno Roth
    Stylist: Laura Tunon Mendez
    Executive Producer: Nick Page

    Post-Production: Machine Molle
    Post-producer: Cyril Bordesoulle, Marine Ligouzat
    Editor: Nicolas Larouquère & Philippe Roch
    Grading: Mathieu Caplanne

    Sound Production: Schmooze
    Sound Producer: Matthieu Sibony, Grégoire Galian
    Sound Engineer: Sylvain Rety
    Music Introduction: Sanjiv Sen

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