Ellie Goldstein, an 18-year-old model from the UK with Down’s syndrome was part of a recent campaign for Gucci Beauty on Instagram – and she’s breaking social media records for the brand.
Photographed by David PD Hyde Goldstein is wearing Gucci Mascara L’Obscur. The photo on Instagram now, which has over 811,000 likes, is the most ever for Gucci said the modeling agency that represents Goldstein.
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In occasion of the #PhotoVogueFestival held in November 2019, @guccibeauty and @vogueitalia launched an Instagram scouting project. As a result, photographer @davidpdhyde captures Ellie @elliejg16_zebedeemodel and Kadri Vahersalu @kadri_vahersalu for a special editorial featuring the buildable Gucci Mascara L’Obscur. The portfolio is inspired by Creative Director @alessandro_michele’s words: “I designed L’Obscur mascara for an authentic person who uses makeup to tell their story of freedom, in their way.” #AlessandroMichele #GucciBeauty
Goldstein is represented by Zebedee Management, a talent agency that says it was “created to increase the representation of people who have until now been excluded in the media.”
“I love this. Thank you for this amazing opportunity and a fabulous day shooting,” Goldstein said.
Released by Gucci last month, the campaign has also been picked up by the Italian edition of Vogue, who picked Hyde to photograph the campaign after entering an Instagram scouting project called #theguccibeautyglitch.
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