Mochi shoes has launched its ‘Awesome Never Stops’ campaign to introduce a new festive footwear collection. The digital campaign promotes positivity and perseverance and encourages us to get accustomed to a new world. The creatives will be promoted extensively across the brand’s digital channels.
“2020 has been a tough year for all, however, it’s heartening to see how all of us have quickly adjusted to the new normal,” said Alisha Malik, VP Marketing and Ecommerce Metro Brands LTD. “We at Mochi wanted to stitch a campaign that instills positivity in the minds of people and encourages them to celebrate their victories big or small. Each one of us has persevered through a lot and that is Awesome! This campaign celebrates, acknowledges, and communicates the spirit of togetherness by reminding us that #AWESOMENEVERSTOPS.”
Mochi’s new collection aims to cater to a wide customer base in terms of style, colors, and design.
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