Clement Cao, Group CEO of Mobvista
Tehc platform Mobvista announced that it has entered into an agreement to acquire Reyun, a Chinese third-party mobile measurement, and marketing technology company, to further the expansion of its SaaS tooling ecosystem.
Reyun will become a wholly-owned subsidiary of Mobvista and Tony Bai will continue as CEO of Reyun, and Senior Vice President of the Mobvista Group.
“At Mobvista, we’re always looking for new ways to excel global business growth by unlocking access to China and the rest of the world digitally and efficiently,” said Clement Cao, CEO & Co-founder at Mobvista.
“We’re excited by the potential Reyun’s SaaS products present, having a mature business model and a high degree of commercialization. Mobvista’s acquisition and integration of Reyun and its products will greatly enrich our product matrix in the MarTech industry chain to strategically strengthen our foothold on the competitive Chinese market.”
The Mobvista ecosystem provides a number of integrated cloud-based platforms to scale global business growth and has access to billions of overseas users for its clients. Reyun provides data monitoring, campaign management services and analyzes data from more than 700 million active devices each month.
As Southeast Asia continues to lead in mobile engagement globally, with 90% of the over 360 million Internet users connecting through mobile devices, mobile Internet companies are presented with sustained growth potential, as well as expansion opportunities beyond the region.
“Reyun’s mission is to ‘simplify marketing’ by providing the data and technology developers need to grow and thrive,” said Bai.
“The acquisition enables us to build more comprehensive, data-fueled solutions that meet customers’ needs across their entire value chain and product life cycle. Together we will create more value and accelerate growth for our customers.”
Reyun services wide-ranging companies including mobile games, social networking, finance, e-commerce, education, live broadcasting, life services, utility, and mobile network operators.
Mobvista’s acquisition will include Reyun’s full suite of products and solutions for mobile advertisers, which include Tracking IO, AdsDesk, Intelligent Ad Creative Analysis Platform, APPADHOC, Game Analysis, and PERSEUS.
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