Moneka Khurana, Country Head, MMA India
MMA & Isobar have released a new report titled ‘The Voice Playbook.’ Geared toward the Indian market, the playbook aims to highlight the potential impact of voice on the global and Indian media and marketing industry.
“Voice technology will become the next great disruptor and India as a market is very receptive to Voice as a medium and Isobar is extremely excited to help brands ride on this new wave. This playbook gives marketers an excellent opportunity to understand how to use voice as a medium/platform to engage with their consumers,” said Shamsuddin Jasani, Group MD, Isobar – South Asia.
“By 2021, it’s estimated that 72% of internet users in India will prefer to use a language other than English, and voice will help bridge that language gap. Just like Brands needed an internet strategy in the ‘90s, a search strategy in 2000, and a mobile strategy in 2010, we at Isobar believe now brands need a voice strategy.”
“We firmly believe that Voice technology will become the next great disruptor and India as a market is very receptive to Voice as a medium. We are already seeing in India that people are skipping typing and moving to Voice and are completely at ease with the same. This gives marketers an excellent opportunity to use voice as a medium/platform to engage with their customers,” said Gopa Kumar, COO, Isobar India.
“While its use is becoming widespread and consumers are very receptive to it, there is still very less information on how voice tech will affect the various digital marketing platforms or the marketing mix. This playbook in association with MMA aims to decode the how and simplify it, this playbook will help you know about voice technology and will aid in not only being prepared but to position yourself or your brand ahead of the curve.”
The full report can be viewed here.
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