DDB Group Hong Kong has tapped digital expert Mitchell Tan to take the dual roles of Head of Tribal Worldwide Hong Kong and Head of Digital, DDB Group Hong Kong.
The former Managing Director of Havas Worldwide Hong Kong, to join the agency is being called on to advance the digital sophistication of the work developed for clients of DDB Group Hong Kong. He marks the first major senior hire in the region since the promotion of David Tang to CEO of DDB Asia.
Tan has worked in Hong Kong for the past 11 years and was previously Digital Head of Bates and Managing Director, Greater China at Doremus.
With over 20 years experience in digital integration, specifically portal, platform and UX expertise, as well as strategic planning and business operations, Tan brings a new calibre of expertise to the Tribal Worldwide Hong Kong team, complementing the strengths of Integrated Creative Directors Wilson Ang and Timothy Li.
Tan has worked with blue chip brands, including ExxonMobil, Shell, Pizza Hut, Philips, Heineken, HSBC and HP.
“We are delighted to have Mitchell on board. He will be a great boost to advance digital integration across our range of work,” said Irene Tsui, General Manager of DDB Group Hong Kong. “He has the depth in portal and platform development, as well as to offer solid business solutions to our clients.”
Jeff Cheong, President of Tribal Worldwide Asia added, “Mitchell has gone from web and apps to e-commerce, which will be an invaluable asset to DDB Group Hong Kong. With the support of our 40-strong technology team in Singapore, we are looking forward to doing great work for clients in Hong Kong and China.”