Thailand Campaign Helps People Recognize the Faces Of Missing Persons

Working with BBDO Bangkok, the The Mirror Foundation has launched “The Missing Look-Alike” campaign, which aims to redefine how we remember the faces of missing people.

The campaign aids people’s recognition of the faces of missing people by using familiar faces and was launched nationwide with the help numerous Thai celebrities, to demonstrate to people how missing people can be recognized with the help of a familiar face.


“Scientifically, people’s brains are wired to more easily remember new information when it is connected to information that they are already familiar with.” said Suthisak Sucharittanonta, Chairman and CCO of BBDO Bangkok. “And this brain miracle is what inspired the campaign.” 

“We first let well-recognized, public figures help find missing persons with faces similar to their own.” said Kusuma Ruchakityanon, Associate Creative Director BBDO Bangkok.

“Many popular Thai celebrities joined the campaign, including Khun Dilok Thongwattana , Khun Ae Maneerat Kamouan, Khun Ounruen Rachot, Khun Pichet Iemchaona, Khun Nuannong Jamikorn, Khun Nirun Boonyarattaphan, Khun Supathat Opas, and Khun Ravich Therdwong, which helped give the campaign and missing persons much needed exposure. Our hope is that the campaign will continue naturally with the general public using faces of friends, relatives, or celebrities, to aid recognition.” 

 The public is invited to help find other missing people by sharing or looking at photos on The Mirror Foundation’s Facebook page:


About the Mirror Foundation –  A Thai Non-Profit Organization

The organization’s aim to help finding missing people and track human trafficking. They also publish information on missing persons and cooperate with local authorities. 

Client: The Mirror Foundation
Agency: BBDO Bangkok

Chief Creative Officer : Suthisak Sucharittanonta
Executives Creative Director : Chalit Manuyakorn
Asso. Creative Director : Kusuma Ruchakityanon
Creative Group Head : Tiabtawan Limjittrakorn
Art director : Pakorn Inthachai / Vorathep Onlamul
Copywriter : Kusuma Ruchakityanon/ Chatchanit Yenjai
Client Service Director : Arunee Rueangwattanaporn
Account Director : Wachira Ampornpachra
Account Manager : Sununthana Aunchananun / Lapasrada Savikul
Producer :Yathip Thanitthanaphat/Jirapan Vasanabunsongserm

Production Company : TRITON
Director : Sihabutr Xoomsai
DOP/ Photographer : Assada Sreshthaputra
Sound Production Company : Cine sound

The Missing Look-Alike Mirror Foundation BBDO Bangkok - Branding in Asia

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