Image via BeanstalkAsia
BeanstalkAsia has been awarded creative and digital marketing mandate for the Miss Nepal 2020 franchise of The Hidden Treasure that was established in 1995 by the Kathmandu Jaycees. The agency is tasked with a “revamp the brand Miss Nepal 2020 in Nepal and develop its global salience through a brand refresh,” the agency said in a release.
“The Miss Nepal property is not a mere beauty pageant, it is a platform that produces brand ambassadors for Nepal and therefore it needs to attract talented young women from all walks of life and not only aspiring models,” said Upendra Singh Thakur, Founder, Beanstalk Asia.
“Besides refreshing the brand image of Miss Nepal, we will also be looking at strategic alliances with brands and services and their seamless integration to give this property a new impetus.”
Speaking about the mandate, Subodh Thapa – Head of Business, Strategy and Planning, BeanstalkAsia Nepal, added, “The Miss Nepal property completed 25 years last year and has progressed extremely well over the years. We are excited to work closely with The Hidden Treasure to create the much-needed attractiveness and glamour for this beauty pageant in Nepal and make it appealing to the global mindset of youth today.”
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