Mirum India Wins Berger Paints Social Media Account

    The account will be led by the agency's Mumbai office.

    By The Staff - Mar 23, 2021
    Mirum India Wins Berger Paints Social Media Account

    Credit: Daria via Pexels.com

    Mirum India has been chosen to run Berger Paints social media following a multi-agency pitch. The agency’s Mumbai office will be tasked with growing the corporate brand on social media.

    “With the wide propagation of Social media, companies now need to reinvent their communication strategies to reach out more efficiently to their consumers, investors and other key stakeholders. We are sure that the association with Mirum India would help us in strengthening our corporate brand and create enhanced stakeholder engagement avenues in the current times,” said Abhijit Roy, MD & CEO, Berger Paints India.

    Mirum India is a digital solutions arm of WPP.

    “Social media is the future of corporate communication. It plays the role of an image builder, an enhancer and a maintainer… all rolled into one. Berger Paints is one of the respected companies in the Indian market and comes with a rich brand legacy, which we look forward to amplifying through social media. Our experienced team is confident of delivering a solution which the brand,” said Sanjay Mehta, joint CEO, Mirum India.

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