Lifestyle brand MINISO has been named number one on the National Retail Federation’s 2026 Hot 25 Retailers list, ranking it the fastest-growing retailer in the United States.
Published by the NRF and compiled by Kantar, the annual Hot 25 Retailers ranking recognizes the fastest-growing retailers in the U.S. based on year-over-year domestic sales growth. MINISO recorded 52.6% growth in the U.S. market, securing the top position on this year’s list.
According to the company, by the end of 2025, MINISO operated 351 stores across the country, covering most major metropolitan markets, including 76 new stores opened during the year. New stores achieved record-high daily sales, while existing stores continued to demonstrate strong resilience, supported by simultaneous growth in both traffic and average transaction value.
Total U.S. membership grew by more than 150% year-over-year in 2025, and member sales surpassed 50% of total sales for the first time.
2026 Hot 25: Fastest-growing Retailers
- Miniso
- Dick’s Sporting Goods
- Daiso Sangyo
- Primark
- Five Below
- Fast Retailing
- Ollie’s Bargain Outlet
- Sprouts
- CVS
- Muji
- AT&T Wireless
- Verizon Wireless
- Casey’s General Store
- Ulta Beauty
- 99 Ranch
- JD Sports
- Burlington
- Costco
- RH
- QuikTrip
- Abercrombie & Fitch
- Harbor Freight Tools
- J.Crew
- Wawa
- Ross
Source: NFR.com
MINISO has developed a portfolio of collaborations with over 180 IPs, including Disney, Sanrio and Chiikawa, while also incubating proprietary IPs such as YOYO, DUNDUN and PENPEN. Earlier this year, MINISO introduced YOYO to the U.S. market through a dedicated YOYO Exhibition in New York, which the company said was its largest exhibition in the market to date.
MINISO is now bringing large-format stores such as MINISO LAND and MINISO FRIENDS to the U.S. market. In the second half of 2026, MINISO said it will debut its first U.S. MINISO LAND in Columbus and its first MINISO FRIENDS store in New Jersey as part of its continued nationwide expansion.
MINISO said the U.S. remains one of its most important strategic and growth markets globally and will continue to be a key focus for future investment.
