Lifestyle brand MINISO has officially announced the launch of the first-ever LISA × MINISO Global Pop-Up, alongside the debut of the new LISA × MINISO collection featuring more than 70 products inspired by LISA’s signature aesthetic. Starting in Thailand, the tour will travel across key markets in Asia, the U.S., and Mexico, featuring exclusive merchandise and immersive themed spaces.
The global LISA × MINISO collection features more than 70 items across categories including bags, apparel, blind boxes and lifestyle accessories. It also includes the YOYO × LISA Collection Vinyl Plush Surprise Box series, featuring MINISO’s own artist IP, YOYO. In addition to the global product lineup, exclusive regional items and limited-edition releases will be introduced.
The tour kicked off with the opening of the official LISA × MINISO pop-up store at ICONSIAM in Bangkok, from September 1 to September 24.
The launch brought large-scale visual takeovers across more than 250 screens throughout the mall, alongside four multi-story banners suspended in the central atrium.
The opening drew crowds and fan participation, with fans coming together to celebrate LISA and immerse themselves in the world of the collaboration.
From September 11 to October 5, the tour will arrive in Japan at Omotesando Hills in Tokyo. The Japan stop will be amplified through a citywide campaign spanning Tokyo’s key fashion and commercial districts, including branding across the Yamanote Line, premium outdoor placements and extensive visibility throughout Omotesando Hills.
The global tour is set to continue in China, kicking off on September 12 with three flagship pop-up experiences in Beijing, Shanghai and Shenzhen, alongside the debut of the collaboration at selected MINISO SPACE stores. The pop-ups are located in the country’s commercial and financial districts and offer consumers immersive product showcases, themed installations, and interactive fan activities.
From October 21 to November 1, the experience will travel to Senayan City Mall in Jakarta, Indonesia.
In November, the LISA × MINISO collaboration will arrive in the United States starting November 6, bringing the experience to Fashion Show Las Vegas, Irvine Spectrum Center and The Shops at Santa Anita in Los Angeles, while also expanding to Mexico.
The LISA × MINISO Global Pop-Up Tour highlights MINISO’s continued evolution from an IP licensing partner to a global IP operation platform. By integrating exclusive merchandise, immersive experiences, and localized fan engagement activities, MINISO delivers a consistent yet locally relevant experience across markets.
According to MINISO, the collaboration reflects the company’s ability to bring globally recognized IPs to life through products, experiences, and community-driven interactions at scale.
Looking ahead, MINISO says it will continue to partner with world-renowned IPs to deliver products, experiences, and cross-market activations.
LISA × MINISO Global Pop-Up Tour Dates
Thailand
September 1–24, 2026
Japan
September 11–October 5, 2026
China
September 12–October 11, 2026
Indonesia
October 21–November 1, 2026
Coming Soon
United States · Mexico
