As the first markets in a Global Pilot for the BMW Group, Mini Australia and New Zealand have leveraged the Cartelux platform to enable Mini dealers in both countries to create and launch digital advertising campaigns in less than 60 seconds.
The Cartelux platform has been developed in partnership with Google sales and engineering teams to solve video at scale for any multinational brand. Cartelux seeks to simplify and automate the ad creation, approval, and media buying process, saving time and cost for both the National Sales Company and the Dealer Network.
“The Cartelux platform is a true evolution in automotive retail marketing,” said Alex McLean, Head of Marketing, Mini Australia and New Zealand. “A one-stop, tactical marketing platform for dealers that eliminates pain points that have hamstrung their ability to act with agility.”
The global program also marks a step in the evolution of Cartelux from content marketing agency to ad tech innovator, bringing scalable video to the world across verticals including automotive, retail, finance, and property.
“We know local area marketers are looking for simple ways to create engaging video content at scale,” added Richard Wolstenholme, Industry Director at Google. “Video content marketing is a tried and trusted channel for time-poor marketers, that has particular resonance with auto dealers worldwide.”
“Collaborating with Mini on this Global Pilot for the BMW Group has been incredible,” said Josh Williams, Founder and CEO, Cartelux. “Lots of marketers talk about digital transformation, but Alex and the team at Mini are actually doing it – they are true innovators.”